Our first UK motoring news for today comes from Vauxhall, which has launched a new advertising campaign to brand itself as a ‘confidently British’ car brand with a more forceful, positive attitude.
The Vauxhall Astra, which is built at the company’s Ellesmere Port facility in Cheshire, will be the first model to benefit from the rebranding exercise.
The company (which is based in Luton) hopes the campaign will successfully reposition it as an independent UK brand, separate from Opel. Both brands of course currently belong to the PSA Peugeot-Citroen group.
Top management view this as a chance to rapidly revive the ailing Vauxhall brand.
Vauxhall Motors’ new group MD, Stephen Norman, said: “Over the course of the next few weeks and months, people will witness a distinct change in how we communicate. The Vauxhall Astra has been one of Britain’s best-selling and loved cars for almost four decades.”
He added that their campaign illustrated their confident British approach in a new, creative way, claiming: “Vauxhall will become more distinctive and relevant to car buyers up and down the UK.”
The new add has already made an appearance on television this past weekend, and will be shown again on Thursday. The company will also soon launch it on social, digital, showroom, press and roadside billboards.
In other motoring news petrol prices went up by 6p last month, the largest monthly increase in 18 years. The average petrol price reached 129.4 p/litre, while the average diesel price went up by 6p to 132.3 p/litre.
The RAC blamed the weaker pound and higher crude oil prices for this. The organisation pointed out that oil prices reached a 3.5-year high in May, and broke through the $80/barrel level twice.
The RAC stated that there had been an increase in the average price of diesel and petrol every single day since April 22. This added 8p per litre to the price. The organisation added that these five weeks brought the longest continuous period of fuel price increases in three years.
Simon Williams, a spokesperson for the RAC, said: “The rising oil price together with a weaker pound is a punitive combination for anyone who drives regularly.”
Williams continued by saying that for many individuals there were few alternatives to their car for most of the trips they had to make. It was therefore not easy to avoid ‘feeling the pinch’ of increasing fuel prices.
He pointed out though that the oil price recently fell back somewhat, which could mean that the continuous increases in fuel costs might be over for now.
He added that there were rumours that the Opec meeting scheduled to take place in Vienna in just over two weeks could bring a policy change for the oil cartel, which has been curbing production to keep prices high.
Williams concluded by saying: “If a decision is taken to increase supply, it may provide some much-needed relief for motorists at the pumps in the UK.”
With surging fuel prices it makes sense to cut costs wherever possible. Many British car owners can, for example, save substantially on car insurance if they shopped around.Previous Post Next Post