London show an excellent sales generator for auto dealers

London show an excellent sales generator for auto dealers

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Two of the car retail groups that report having generated substantial sales leads from exhibiting at the 2018 London Motor Show include HR Owen and Lookers.

According to organisers the event, which took place at ExCel in London, attracted 32,310 visitors, a 29% increase over last year.

Lookers’ Jaguar-Land Rover franchise director, Bob Grant, said: “We were really impressed by the attendance levels and interest in the Lookers Jaguar Land Rover stand.”

He added that the brand new Jaguar I-PACE undoubtedly stole the limelight. They showcased this car two months before its public release – alongside the Range Rover Sport PHEV, which drew strong interest from the crowds because of its low-emission charge status.

Grant added that they received more than 250 qualified sales leads during the show, nearly half of them for the Jaguar I-PACE.

HR Owen, luxury car experts based in London, debuted no less than seven performance and luxury vehicles at the event: the Bentley Bentayga Hybrid and Continental GT, Aston Martin Vantage, Ferrari Portofino, Lamborghini Urus, Rolls Royce Wraith Black Badge ‘Adamas’, and the Maserati Levante.

The company’s CEO, Ken Choo, said that HR Owen’s connection with London dated back more than nine decades, and that he was thrilled that they could showcase such a remarkable selection of vehicles at the show.

The London Motor Show’s chairman, Alec Mumford, said public response this year overwhelmed them, which is why they planned to double the exhibition space next year, with hopefully double the visitor numbers.

He added: “The UK is the second largest car market in Europe, with over two million annual car sales, so we would like to see more vehicle manufacturers engage with the British public at the 2019 London Motor Show as we enter the post-Brexit world.”

Next year’s London Motor Show will take place from 16th to 19th May, 2019. This will only be a few weeks after Britain exits the European Union, and as such the show will champion this country as a hub of automotive engineering, manufacturing and employment with a bigger Built in Britain section where the diversity of cars made in the UK will be showcased.

Shift towards petrol cars not apparent in used car market

In other news from the UK car market, a rather sudden shift away from diesel and towards petrol cars in the new car market is not (yet?) apparent in the used car industry. This is according to the VRA (Vehicle Remarketing Association).

The trade organisation, which speaks on behalf of organisations responsible for the sale of around 1.5m used cars annually, warned that, with few signs of a drop in demand for used diesel cars, it might cause an oversupply of petrol cars over the medium term.

VRA Chairman Glenn Sturley said: “Diesels continue to provide key advantages over petrol for used car buyers, ranging from fuel economy to the fact they are capable of much higher mileages. They remain arguably the more attractive used car purchase for many people.”

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