Only 25% of buyers care about fuel economy |
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17 April 09 |
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Only a quarter of car buyers would look for a car offering better fuel economy as their next purchase, according to a recent survey by Experian for the motor trade.
Despite the greater choice of smaller, more economical cars within the motor trade, only 18 per cent of British car owners said they would go consider a vehicle with a smaller engine and just 16 per cent would look for a smaller car altogether.
Kirk Fletcher, managing director of Experian's Automotive division, said: "Concerns about running costs are certainly driving changes in the automotive industry and causing consumers to be more cautious about their spending. However, even when living through a downturn, there is still a reluctance to downgrade.
"It also means that most drivers feel they are already driving cars they can afford to run, so their preference would be to buy a similar type of car. Some are still even planning to upgrade."
Experian determined that car size matters more to women than men, with 18 per cent of men willing to downgrade compared to 15 per cent of women.
Age was a factor as well, with car owners aged 18 to 24 being the most likely to consider an upgrade in engine size at 33 per cent - a large proportion compared to, for example, just 3 per cent of 55 to 64 year olds.
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